Excerpt from the Press Text: The plus has the perfect shape. The Swiss know this fact and show it as a Swiss cross in their flag. You can turn it as you like - it always fits. The new ALPA 12 PLUS can also be shifted plus and minus 20 mm on each side. Stitching multiple images is a snap. Move it up and down, right and left. Besides, the latest camera body from Swiss manufacturer ALPA features an entirely symmetrical design - front and back. It's not the camera that decides what fits, but the photographic object. Even the digital back can be attached vertically and horizontally. In this way, the photographic task also becomes the determining factor for the format itself. If the image circle of the lens provides it, the multi-line stitched sensor format of 80 x 94 mm go be numerically beyond the good old roll film in 6x9 analog format.
The ALPA 12 PLUS breathes our experiences of the last 12 years with the XY, MAX, and STC. The PLUS is the camera for still and moving image - Perfect for many tasks as architecture photography, landscape, commercial tasks, studio work, and much more. All of them strongholds of ALPA cameras