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alpa.swiss - Soft Opening 11/2020

Our new home on the web is taking shape. Have a look and enjoy.

Privacy Policy (preliminary)

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The iconic ALPA 12 SWA founded the base of the ALPA photographic platform.
The Essence of Photography

Fine Photographic Instruments


alpa.swiss - Migration
We take our time and muse to carefully revise and transfer our users' work. Here is the current status:

Currently we have migrated 185 out of 200 photographers and 350 image galleries with their work are available.

Image Galleries
Privacy Policy

Our Products

ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs. Much like musical instruments, these tools require the expertise and the careful eye of a master.

Our Customers

ALPA customers include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers, and photo enthusiasts worldwide. They appreciate the authenticity, reliability, innovation, and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism, and the spirit of discovery.

Our Company

ALPA is one of the rare manufacturers of cameras in Switzerland, and an outstanding manufacturer of high-end imaging instruments in the global market.

Our Values

ALPA is an extraordinarily versatile, highly modular platform for still and moving image photography. This variability gives the user almost infinite possibilities. A core value of ALPA is its longevity, sustainability and the complete absence of planned obsolescence.

Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We present the same that all expert manufacturers of tools and instruments do – we offer the very highest quality in design, material, and an open ear for our customers' wishes.

ALPA is always an investment into your personal artistry and the essence of photography.

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ALPA – The Essence of Photography