- Soft Opening 11/2020

You are entering the new web presence of ALPA of Switzerland. Until the complete data migration, the previous website,, will remain in place. We are working continuously to complete and expand this website and allow you to have the first impression of our new website. By the end of November 2020, we plan the completion of this site. Please note that this site represents "Work in Progress," and you visit the site "on your own risk." Any data, such as price quotations, are therefore not binding.

Status: Multi-lingual support activated (machine translated version in GE, FR, IT, ES, PT, RU, JP, CN) and search is working, Data migration on-going (no worries, all photographer will get migrated but its a bit of work ;), eCommerce site pending

Known issues
Teaching technical terms to the machine translator ongoing.
The images are delivered automatically according to the screen resolution. For some users the readout seems to be sub-optimal from time to time. Investigating.

Preliminary: Privacy Policy

The Essence of Photography

Fine Photographic Instruments


ALPA is one of the rare manufacturers of cameras in Switzerland and an outstanding producer of high-end imaging instruments globally. ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs.

ALPA is an extraordinarily versatile, highly modular platform for still and moving image photography. This variability gives the user almost infinite possibilities. A core value of ALPA is its longevity, sustainability and the complete absence of planned obsolescence.

ALPA is always an investment into your personal artistry and the essence of photography.

On Instruments

Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We present the same that all expert manufacturers of tools and instruments do – we offer the very highest quality in design, material, and an open ear for our customers' wishes.

ALPA's clients include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers, and photo enthusiasts worldwide. They appreciate the authenticity, reliability, innovation, and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism, and the spirit of discovery.

Check the
ALPA Summary
ALPA – The Essence of Photography