Watches and Wonders 2025, Geneva

Visiting Watches and Wonders 2025 reminded once again how deeply photography and watchmaking share the same DNA — an obsession with precision, craftsmanship, and the beauty of the moment: Capturing Time / Measuring Time

It was a pleasure to meet so many passionate individuals from the world of horology, exchange ideas, and discover fascinating new models and materials.

Travelling with an ALPA SWA camera — itself a machined masterpiece — sparked some wonderful conversations with fellow admirers of mechanical excellence. It’s always inspiring to see how art, design, and engineering can intersect across disciplines.