GÖTTI SHOT ON ALPA

GÖTTI SHOT ON ALPA

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We are proud to share this new collaboration with Götti Switzerland and Kostas Maros for the campaign NEVER NOT IN STYLE SINCE 1998. Not only because our products resonate so naturally in terms of quality, tactility, and attention to detail.

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The signature SHOT ON ALPA has become both a statement and an integral part of the campaign. With it, Götti expresses the layered ambition behind this project: real people with stories instead of anonymous models. Documented with a camera that takes a clear position in image-making, and doesn't delegate that to automation.

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The project centers on four Swiss protagonists from the worlds of film, architecture, photography, and music: actor and singer Carlos Leal, architect Jasmin Grego, photographer Kim P., and musician Luca! – each of whom brings their own perspective on style, creativity, and identity. Their presence lends authenticity and timeless aesthetics, underscoring the principle that style goes far beyond trends and fashion.

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The campaign, created by Swiss photographer Kostas Maros, employs a cinematic and painterly visual language characterized by soft lighting and dark tones. Inspired by Rembrandt and his mastery of chiaroscuro, the imagery emphasizes the emotional relationship between light and shadow while maintaining an unmistakably contemporary aesthetic.

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"The campaign is based on a visual style I often use in my portrait work – atmospheric images with darker tones and warm, slightly desaturated colors," said Kostas.

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"Hand-painted backgrounds were also used, lending the images an additional painterly quality."

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The calm and deliberateness that comes with working on an ALPA also transfers to the people in front of the lens, and ultimately becomes visible in images that blur the boundary between campaign shoot and artistic portrait.

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"I've been working with the ALPA for several years, especially on personal artistic projects," Kostas explained.

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"Most recently, I was honored at the 2026 Swiss Press Award for a portrait series of people swimming in the Rhine, photographed on the ALPA. Until now, I had never used it for commercial work. It's a very deliberate and slow way of working. Fewer images, a more focused and conscious process. By featuring figures from art, architecture, photography, and music – all of whom bring authentic personal perspectives while embodying certain values – the campaign achieves a natural credibility and a timeless aesthetic."

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About Götti

Götti Switzerland was founded in 1998 by designer Sven Götti and has since become one of Switzerland's most recognized independent eyewear brands. Headquartered in Wädenswil on Lake Zurich, the brand stands for minimalist design, Swiss craftsmanship, and the philosophy of "less, but better" — creating eyewear that transcends trends.