At year's end, we look ahead

As the year draws to a close, we pause. Poised between reflection and anticipation, between what has been and what lies ahead.

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2025 was a year of transformation: marked by new developments, compelling challenges, and moments that shaped us as a brand and a community.

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Already, 2026 begins to take shape on the horizon, bringing with it a meaningful milestone: ALPA’s 80th anniversary. Eight decades of photographic excellence, craftsmanship, and visionary design.

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In this interplay of tradition and innovation, we return to what first led us to photography: a sense of wonder. The art of seeing with intention. And the quiet joy of revealing what often remains unseen.

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This spirit is captured in the above image by Steffen Jahn: an ALPA illuminated by imagination. A quiet homage to design as a source of inspiration.

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Our heartfelt thanks go out to you, our clients, partners, and companions. For your trust, your passion, and your shared dedication.

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Wishing you peace, inspiration, and a season filled with light.

Your ALPA Team

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