Swiss photographer's Scanderbeg Sauer got commissioned by the Swiss Federal Office of Communications (OFCOM) for the realization of the promotion campaign for the introduction of the new internet domain ".swiss". Scanderbeg Sauer Photography used their ALPA 12 STC, ALPA Apo-Helvetar 5.6/43 mm and their Phase One IQ260 for the photographic part of the realization.
Scanderbeg Sauer and their first-hand report with making-of images of the campaign:
The Swiss Federal Office of Communication (OFCOM) commissioned us for a series of images supporting the introduction of the new Top Level Domain (TLD) .swiss. The new TLD shall strengthen the image of authentic Swiss companies and cooperations based in Switzerland.
Farner Consuting and the OFCOM have chosen Scanderbeg Sauer for their clear and formal photography with the clear demand that the photographers shall bring in their visual understanding. The photography had to incorporate CGI with the portrayed protagonist leaning against and sitting on a virtual .SWISS logo. As themes were selected: a brewery, a culture and convention center, a coffee roaster, a fine food company and a tourism organization. Here are the final photographs.