ALPA is one of the rare manufacturers of cameras in Switzerland and an outstanding manufacturer of high-end imaging instruments in the global market. ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs.

Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We provide the same that all good manufacturers of tools and instruments do – we provide the best possible quality in design, material, and an open ear to all the wishes of our customers.

ALPA's clients include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers, and photo enthusiasts around the globe. They appreciate the authenticity, reliability, innovation, and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism, and the spirit of discovery.