__

Swedish camera maker Hasselblad and Swiss camera maker ALPA have formed a collaboration allowing an unprecedented exchange of expertise and technical information. With a shared philosophy of superior design and precision engineering the partnership grants ALPA access to Hasselblad’s technical documentation regarding their cameras and lenses. It allows ALPA to adapt its technical cameras to achieve optimal system compatibility and integration.The partnership enables optimized integration of all ALPA technical cameras with both- Hasselblad HC/HCD lenses as well as- Hasselblad H System and CFV type digital backsin their existing and future products. For more info about Hasselblad cameras and lenses, please visit www.hasselblad.com.ALPA is maintaining and developing partnerships and cooperation with several partners in the photographic industry sharing the same spirit for serving the high-end photographic community.ALPA will inform continuously on further new products shown at Photokina 2016 in Cologne on its stand B021 in hall 2.1. Photokina 2016 is taking place from 20 - 25 September in Cologne.Press Release PackageHasselblad and ALPA Sharing Expertise