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Congratulations from the whole ALPA Team!
ALPA of Switzerland is proud to announce, that ALPA Ambassador Julian Calverley, who is celebrated for his unique style in photography has now been rewarded as Finalist in this year’s AOP Photography Awards - a recognition that affirms his place among the most creative and respected photographers of our time.
The AOP Photography Awards are known as the ‘Oscars’ of the photography world. They celebrate excellence in the creative photography and image-making industry.
Gold & Silver winners will be announced live at the AOP Annual Showcase event on 9. October 2025, alongside a display of winning & finalists entries.
ALPA of Switzerland is even prouder to announce, that the winning series "The Hydrology of Hitchin" has been photographed on ALPA 12 MAX in combination with ALPA HR Alpagon 4.0/40 lens.
Julian is one of the UKs top advertising, landscape and location photographers with many years’ experience and countless industry awards.
His unique ability to create striking visual identities and memorable campaigns has gained him an outstanding reputation with clients worldwide. He has been featured numerous times in Lürzer’s Archive ‚200 Best Ad Photographers Worldwide‘.
He is an ambassador for ALPA and leads workshops and adventures for the the ALPA Academy and independently for direct clients. You can find out more about Julian’s workshops, including a calendar of events, here:
https://www.juliancalverley.com/workshop-calendar
Julian Calverley loves to share his passion for photography and we look back on many successful masterclasses with him, where attendees met as strangers but found friends.
Julian will return to Switzerland this fall to lead two workshops in the Engadin. There are still a few places available for the workshop from September 27nd to October 4th, 2025.
Explore the picturesque village of Bergün and its surroundings, where quaint streets, historic architecture, and majestic mountain vistas await.
Learn from ALPA Ambassador Julian Calverley who will share insights, tips,
and techniques to help you elevate your photography to new heights.
Delve into the art of post-processing and editing to enhance your photos and bring out their full potential.
Receive constructive feedback on your work and engage in insightful
discussions with fellow participants, fostering growth and inspiration.
Julian often brings the movement of water into his landscape work,
harnessing the beauty and motion of mountain rivers, streams, shorelines and skies.
Get ready to immerse yourself in the breathtaking landscapes of the Engadine mountains, where every corner tells a story waiting to be captured through your lens.
Spaces for this exclusive workshop are limited
Reserve your spot today
Delicately balancing his control over light, colour palette and composition, Julian brings a stunning cinematic style to rural and urban landscapes and a bold yet natural feel to people and automotive work.
We are excited to inform, that regardless of the type of camera you own, you are more than welcome to join us for the
ALPA Masterclass in Bergün, Switzerland!
So, grab your camera and join us for an enriching and inspiring photography workshop in the heart of the Swiss Alps.
Spaces for this exclusive workshop are limited
Reserve your spot today
Hans Keist, owner and CEO, ALPA of Switzerland
The ALPA Academy offers a program of masterclasses delivered by group of selected ALPA ambassadors who in turn are well recognized in their particular genre.
The classes are dedicated to landscape, architecture, arts and portraiture and are delivered in nature, or elsewhere and meet highest standards reflecting the design and manufacturing quality of ALPA equipment.
Masterclasses with a small number of participants shall be enriching for each photographer. Although they feature technical education, its main dedication is to creativity, process, observation, mindset, planning and to post-production.
Find more ALPA Masterclass events
There is a way to see the world through Julian Calverley´s lens and we offer you to try it.
If the conversation comes to the HR ALPAGON 40mm, then the term "workhorse" usually comes up very soon - and quite rightly so, because, for many (professional) photographers, the 40mm is the standard solution for their ALPA. If you wanted to mark it as a "bread and butter" lens, you would be wrong, however: With its brilliant performance and its
image circle of 90mm, it plays in the same league as the legendary HR ALPAGON 32mm, but is due to its slightly narrower angle same light intensity significantly lighter, more compact and therefore more robust.
It covers (based on 40x54mm) still a comparable angle as a 28mm lens on
a 35 mm camera and allows even on the so-called medium format back (40x54mm) even shifts of up to 16mm. A real companion and workhorse.
