alpa.swiss - Soft Opening 11/2020

Our new home on the web is taking shape. Have a look and enjoy.

Privacy Policy (preliminary)

The iconic ALPA 12 SWA founded the base of the ALPA photographic platform.
The Essence of Photography

Fine Photographic Instruments

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alpa.swiss - Soft Opening 2020
Our new home on the web is taking shape. Have a look and enjoy.
ALPA photographers are very productive. We are still migrating your pages and portfolios: Some 200 photographers, over 500 image galleries and 5,000 images take some time. But no worries, nobody is left behind at ALPA.

Privacy Policy (preliminary)

ALPA is one of the rare manufacturers of cameras in Switzerland and an outstanding producer of high-end imaging instruments globally. ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs.

ALPA is an extraordinarily versatile, highly modular platform for still and moving image photography. This variability gives the user almost infinite possibilities. A core value of ALPA is its longevity, sustainability and the complete absence of planned obsolescence.

ALPA is always an investment into your personal artistry and the essence of photography.

On Instruments

Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We present the same that all expert manufacturers of tools and instruments do – we offer the very highest quality in design, material, and an open ear for our customers' wishes.

ALPA's clients include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers, and photo enthusiasts worldwide. They appreciate the authenticity, reliability, innovation, and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism, and the spirit of discovery.

Check the
ALPA Summary
ALPA – The Essence of Photography

The Company

ALPA is one of the rare manufacturers of cameras in Switzerland, and an outstanding manufacturer of high-end imaging instruments in the global market.

The Products

ALPA cameras are precision tools, made with passion and skilled craftsmanship for a small group of connoisseurs. Much like musical instruments, these tools require the expertise and the careful eye of a master.

The Customers

ALPA's customers include world-class photographic artists, magnum professionals, leading advertising, architectural and landscape photographers, and photo enthusiasts worldwide. They appreciate the authenticity, reliability, innovation, and craftsmanship. ALPA is not only a product but an attitude. An attitude of joy, professionalism, and the spirit of discovery.

The Values

ALPA is an extraordinarily versatile, highly modular platform for still and moving image photography. This variability gives the user almost infinite possibilities. A core value of ALPA is its longevity, sustainability and the complete absence of planned obsolescence.

Much like musical instruments, these tools require the expertise and the careful eye of a master. ALPA photographers do not require automatic functions or a constant stream of new models. We present the same that all expert manufacturers of tools and instruments do – we offer the very highest quality in design, material, and an open ear for our customers' wishes.

ALPA photographers do not require automatic functions or a constant stream of new models. We simply provide the same that all good manufacturers of tools and instruments do – we provide the best possible quality in design, material and an open ear to all the wishes of our customers.

ALPA is always an investment into your personal artistry and the essence of photography.

Check the
ALPA Summary